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Our 8 Product Promises

For good healthy food

Making our products healthier and tastier is a never-ending job. We’ve put 60 years of research into our latest recipes. So they not only have the right balance of vitamins, fibre and protein for healthy digestion. Dogs also find them more tail-thumpingly delicious than ever. But research alone isn’t enough.

Something else that helps make our products naturally delicious are our 8 product promises. They make sure that quality is always our first, second, third, fourth, fifth, sixth, seventh and eighth priority. See why:

  • 1.

    Nutritionally Complete

    All of our complete food is just that; 100% nutritionally complete.

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  • 2.

    No Artificial Colours & Flavours

    There are no artificial flavours or colours in our main meal dog food.

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  • 3.

    Highest Factory Standards

    Our factories are independently inspected to the same standard as those used to produce human food.

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  • 4.


    We can trace all our meat to the farms it comes from.

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  • 5.

    Quality Ingredients

    We buy our meat from the same approved sources as meat for human consumption.

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  • 6.

    Quality Checks

    All our product goes through 16 quality checks before we let it out the door.

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  • 7.

    More meat in the can

    We always put more meat in the can than any other ingredient.

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  • 8.

    Made by us, for us

    Because we're proud of the quality of our dog food, we don't make it for any other company.

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